Technology News and Gadget Reviews in Malaysia

ViewSonic Integrates SMB signage solutions

The retail store today faces unprecedented challenge from online competition. In the retail industry, increased competition is driving the need for higher service levels and greater differentiation. It is a proven concept that digital signage advertising can empower business owners with the platform to reach customers, prospective buyers and advertising clients like never before at locations nationwide with high captive and foot-fall traffic; based on data Micro Industries collected from its customers, some stores have measured an aggregated sales lift of 15 to 30 percent from playing relevant product content. ViewSonic Corp., a leading global provider of visual solution products, introduces the NMP-302w network media player as a prefect companion to ViewSonic’s large format displays for digital singage. With the intergration of NMP-302W Network Media Player and CDE4600-L commercial LED display, small- to medium-size companies can experience the benefits of dynamic digital advertising without the high cost and complexity of traditional digital signage systems.

The ViewSonic NMP-302W network media player delivers reliable and stunning 1080p multimedia playback on large format displays and digital signage solutions. With built-in wireless and RJ45 connectivity, along with bundled Signage Manager software, the NMP-302W allows customized multimedia content to be easily produced, scheduled, and loaded to displays from PCs or notebooks. Integrated 8GB on-board memory, as well as dual USB and micro SD card slots, provide direct playback of high-definition content. The NMP-302w also supports the latest HTML5 and SMIL standards, delivering dynamic and informative messaging to your customers. An embedded “fail-safe” function allows the connected display to continue playback of pre-assigned multimedia content even when the media player is not working. The NMP-302w provides a reliable messaging solution for retail, hospitality, point-of-sale advertising, and education environments.

The NMP-302w network media player works great with ViewSonic all large or small displays. For large screen applications, ViewSonic recommends the 46” large format CDE4600-L commercial LED display to deliver amazing front-of-screen performance for any digital signage needs. Featuring Full HD 1080p resolution, 350-nit high brightness, 4000:1 high contrast ratio, SuperClear® technology for wide viewing angles, and dual 7W stereo speakers, the CDE4600-L delivers sharp, vivid images with incredible sound for superior multimedia messaging performance.

“ViewSonic is a preferred global brand of visual solution products as we continue to focus on display-centric product offerings. With a forward-thinking, solutions-focused approach, ViewSonic delivers the most innovative technologies with amazing front-of-screen performance for any digital signage need,” said Max Hsu, PM Director for ViewSonic Asia Pacific. “Optimized for most digital signage application and network connectivity, ViewSonic NMP-302w media player makes it convenient and efficient to stream and deliver impactful multimedia content. When it integrates with the ViewSonic 46” CDE4600-L Full HD display, we provide an ideal digital signage solution for attracting customers in shopping malls, retail outlets, restaurants, and other indoor commercial areas. “

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