Creative Appoints Ban Leong Technologies as Official Distributor in Singapore

Creative Technology today announced the appointment of Ban Leong Technologies Pte Ltd as an official distributor for Creative in Singapore, effective January 2026.

Under this partnership, Ban Leong will distribute Creative’s portfolio of audio and consumer electronics products across the Singapore market. As an established consumer electronics distributor with strong capabilities across retail and enterprise channels, Ban Leong brings extensive market expertise and a well-developed distribution network.

The collaboration is expected to strengthen Creative’s market penetration across key retail sales channels while expanding reach into corporate and institutional segments. The partnership will also reinforce relationships with existing channel partners and support the development of new collaborations within Singapore’s consumer electronics ecosystem.

Ban Leong represents a broad portfolio of globally recognised technology brands across consumer and commercial segments, reflecting its scale and experience in managing multi-brand distribution within the region.

With Ban Leong’s proven track record in channel management and market execution, the appointment aligns with Creative’s continued focus on strengthening its local presence and accelerating sustainable growth in Singapore.