Technology News and Gadget Reviews in Asia

Creative Announces a New Product Partnership with Spanish League Giants Valencia CF

Creative Technology Ltd today announced a working relationship with La Liga’s fastest growing club Valencia CF that will lead to exciting new projects targeted at delivering innovative audio products, beginning with high-performance headsets, for Valencia CF fans around the world.


“Valencia CF has always been well known for its passion and energy, and we are honoured to be working with them,” said Low Long Chye, General Manager of Audio at Creative.

“One amazing thing about Valencia CF is their fans and their passion for the beautiful game and the club. With this new collaboration, we are truly excited to give Valencia CF fans another reason to celebrate with their heroes on the field, and experience the best entertainment audio through Creative’s innovation and acoustic expertise.”

“We are obviously delighted that our first commercial agreement with a Singapore based brand is with a business of the quality and reputation of Creative Technology. We are excited at the prospects this strategic working relationship holds for both companies. Creative has a user base of 400 million Sound Blaster users, and Valencia CF has an international fan base of 65 million. I truly believe we will be able to leverage on each other’s markets to promote and grow La Liga and Valencia CF, as well as expose Valencia CF’s fans to the great audio and products that Creative has to offer,” said Valencia CF Commercial and Marketing Director Peter Draper.

The collaboration between Creative and Valencia CF will produce its first offering very soon and fans can look forward to product details and the announcement of an exciting launch event.

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