Technology News and Gadget Reviews in Asia

Fujifilm launches the instax SQUARE SQ10 The first hybrid instant camera for the new square format film

FUJIFILM Corporation is pleased to announce that the company will launch the hybrid instant camera instax SQUARE SQ10 with the new square format film “instax SQUARE Film” on May 19, 2017. The SQ10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, enabling greatly improved photographic image quality and image editing/processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative and artistic edge to their photography with an intuitive interface designed especially for the SQ10.

[Photo]instax SQUARE SQ10 with the new square format film “instax SQUARE Film”

The enhanced image-capture functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will allow photographers to effortlessly capture a wealth of different scenes with perfect control. The SQ10 uses the newly developed square format film which is popular among people around the world – from the young generation to seasoned photo enthusiasts. The whole experience from shooting with the composition suitable for the “1 to 1” aspect ratio to creating tangible prints using the editing/processing function constitutes the uniqueness of the SQ10 as a hybrid instant camera.

<Highlights of the instax SQUARE SQ10>

1. Improved image quality that transforms the everyday into a work of art
The SQ10 is the first instax camera to be equipped with a digital image sensor and image processing technology. These technologies enhance the camera’s ability to take brighter photos in low-light conditions (e.g. indoor and night scenes) and close-up shots from a distance of up to 10 cm with new functions such as automatic exposure control, face recognition, and auto-focus.

2. Creative photographic expression with various image editing features
A dynamic range of photographic expression is made possible by combining three main functions of ten striking filters with different effects, the dramatic vignette control which can adjust the light intensity at the periphery of the image (19 steps), and brightness adjustment (19 steps). Users can either set the functions to be used in advance or after shooting.

3. Easy-to-use and intuitive user interface
The integrated operation dial buttons on the back of the camera and the graphic interface which directly displays the image editing status in the LCD monitor enable the simple and intuitive operability through editing/processing and printing.

Since instax cameras were originally launched in 1998, they have been extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made instax the leader of the world’s instant photography market over the past several years.

FUJIFILM is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of “enrich your life with photographs.”

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