has been named today as one of the Best Global Brands in Interbrand’s annual top 100, marking the third straight year Lenovo has been part of the list. Interbrand’s annual Best Global Brands list features an elite group of the world’s most powerful and recognizable global brands, selected based on a combination of attributes that capture a brand’s cumulative value, including the ability to transcend geographic and cultural boundaries.
At the core of Lenovo’s business values and practices is the philosophy that “Different is Better,” a point of view that advocates pushing the limits of technology, design and engineering to create products that are not only innovative but ultimately benefit the lives of customers in unprecedented ways. This recognition from Interbrand is an affirmation of the pursuit of this philosophy, as well as the unifying platform the brand plays for a product portfolio that spans mobile phones to data centers.
Now in its 18th year, the Interbrand Best Global Brands list identifies and ranks the top 100 international brands by analyzing the ways a brand impacts and benefits an organization, from attracting top talent to delivering on customer expectations and driving economic value. The ranking is based on a combination of attributes that contribute to a brand’s cumulative value, including financial performance, the role a brand plays in influencing customer choice and more.