Visa, a global leader in digital payments, has announced today the expansion of Click to Pay across Asia Pacific through strategic partnerships with payment enablers 2C2P, Adyen, AsiaPay, and Worldpay.
Click to Pay offers a smart, seamless, and secure online checkout experience. By allowing customers to retrieve their saved, tokenised payment details using a mobile number or email alias, Click to Pay eliminates the need to manually enter card information.
This express checkout experience helps reduce cart abandonment – often as high as 84% in eCommerce, by eliminating complex logins and streamlining the user journey. Additionally, as Click to Pay transactions are tokenised, merchants benefit from improved security and experience an average uplift of 2.5% in payment success rates.
Browser- and device-agnostic, Click to Pay supports biometric authentication through payment passkeys for enhanced security, making eCommerce transactions as convenient as contactless payments.
This rollout is part of Visa’s broader efforts to enhance eCommerce checkout experience, especially in the Asia Pacific region where mobile phone ownership is high and digital payments are ubiquitous. Consumers shop and pay with their mobile phones wherever they are and want to feel safe when they are shopping online.
Personal information is tokenised and securely stored by Visa. This addresses the concerns of 83% of consumers who express worry about data security when saving their information on third-party websites.
T.R. Ramachandran, Head of Products and Solutions, Asia Pacific, Visa, said, “Visa is accelerating the rollout of Click to Pay to simplify the eCommerce checkout experience across Asia Pacific. Through strategic collaborations with 2C2P, Adyen, AsiaPay, and Worldpay, we are helping merchants increase sales, banks to deepen customer engagement, and consumers enjoy quicker, secure checkouts.”
This regional effort builds on Visa’s recent launch with ZA Bank in Hong Kong, the first issuer in Asia Pacific to enable Click to Pay as a standard feature for cardholders. Click to Pay is also live in Vietnam, enabling Techcombank and VPBank Visa cardholders to enjoy seamless online shopping experiences with participating merchants.
These expanding partnerships highlight a growing demand among issuers, payment enablers and merchants in the region for prioritising smart, seamless, and secure checkouts to increase customer satisfaction with better online shopping experience.
Tech Smashing News 
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