Technology News and Gadget Reviews in Asia

Fujifilm launches Hybrid instant camera “instax mini Evo”

FUJIFILM launches the hybrid instant camera “instax mini Evo” (mini Evo), which supports card-size films. The new “mini Evo” is a flagship model of the “instax” series of instant cameras, which allow users to enjoy photo prints on the spot. The new “mini Evo” will be in stores in Japan on December 3, 2021 and in the other countries and regions from December or later.

With a hybrid instant camera, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and choose images they want to print. This convenience has led to global popularity of Fujifilm’s hybrid instant cameras including “instax mini LiPlay.” The new “mini Evo” is a hybrid instant camera that features more advanced functions, operability, print quality and apps than ever before. Versatile shooting effects, available on the “mini Evo” can be freely combined to deliver 100 combinations of effects for users to express and convey their emotions through instax prints. The new model, designed with a premium and classical touch, is the first instax camera equipped with a print lever, lens dial and film dial. These allow users to choose shooting effects with the dials and print by pulling the lever, offering the joy of creating photographic arts with analog operations.

To be released on the same day is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “mini Evo.”

About the instax “mini Evo”

The “mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. Furthermore, resolution of exposure*1 has been doubled compared to the previous models to achieve greater print quality. The “instax-Rich” mode for rich colors and the “instax-Natural” mode for softer touch can be also chosen according to personal preference.

The camera’s main body sports a classic design with a sense of luxury. The use of silver coating on its body results in sophisticated presence. The print lever, lens dial and film dial are designed with attention to the finest details including operation sound to create an operational feel similar to analog cameras.

Using the smartphone app “instax mini Evo*2” will significantly broaden the enjoyment of photography with instax. The “DIRECT PRINT” function allows the use of the “mini Evo” as a smartphone printer, printing pictures taken with a smartphone. The app also has the “SAVE PRINTED IMAGES” function for the first time, allowing users to save a photo, printed with the “mini Evo,” in a smartphone as an image decorated with an instax frame, making it possible to share pictures with popular instax frames on social media with ease.

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